National Music Festival Western Sydney

Business case through to production company tender


A new music festival and conference was imagined for Western Sydney (WS).

WS Business Connection and WS Business Chamber needed help to secure the funding commitment from the NSW Government. They contracted Cobalt59 to develop the business case for Destination NSW. 

The Task

Cobalt59 was asked to develop a business case for Destination NSW for anew national live music festival and conference in Western Sydney.  This also included providing strategic advice on the most suitable governance model, and the associated tender documents to drive a competitive process for the delivery.

The potential funding from Destination NSW would require matched funding by local government.This combination of state and local government funding was then to provideleverage for sponsors to dramatically expand the festival/conference concept scope. The Business Case needed to capture this, as well as a value proposition for theregion, competitive analysis, recommended governance structure, projectoutline, proposed funding partners, and tender process fordelivery.  

Cobalt59 conducted a extensive series of face-to-face meetings with Western Sydney Business Connection and key stakeholders to scope the brief and ensure alignment on key elements of the Business Case and related tender.  

A high-level market and policy analysis was conducted. Further research was conducted on similar music festivals nationally and internationally, including rationale, identifying market segments and understanding governance structures.

A three-stage development model was created. Drafts for the Business Plan were reviewed in consultation with Western Sydney Business Connection and Western Sydney Business Chamber. 

The Result

Destination NSW accepted the Business Case,guaranteed the finance, and the festival moved to the next stage of development and delivery. 

Cobalt59’s contract for development of the Business Case was extended to include development of the EOI for the Executive Producer and leading the selection committee. 

If you have a particular situation you would like to discuss, please get in touch.

Contact Cobalt 59