About Us

Our work can mean mapping business systems purposes, structures and functioning details to evaluate successes, diagnose problems or opportunities for improvement. At the other end of the spectrum, it can mean facilitating the creation of an innovation funnel with staging processes and risk analysis. Or it can mean a structured evaluation so that achievements are celebrated, opportunities to develop further are identified, and learnings are shared.

We know that every government or business situation needs a unique approach. We have flexible methods that allow for creativity. Our approach uses business knowledge across different policy areas, and industry situations to meld a response to your specific issues. We have developed a systems approach over many years that provides this flexibility, and allows for detailed insights in often complex situations.

We start by gaining a thorough understanding of what's needed, both internally and within a detailed understanding of the broader environment. We then create tailor-made solutions that produce results using best practice methodologies.

Brian Keogh, Dr Kara Scally-Irvine, Rod McInnes, Sue Donnelly and Julieanne Campbell each have over 20-years' experience working on evaluations, policy and business strategy in the government and non-government sectors, with specialist skills in areas including the environment, commercial development, and the arts and community sectors.

  • dr Kara Scally-irvine

  • Kara is a highly experienced evaluation professional, spending her 20+ year career working in research, monitoring, and evaluation. Her particular expertise in systems thinking and interdisciplinary approaches has established her as a knowledge leader in complex evaluation environments. 

    In 2023 she received the Australian Evaluation Society (AES) Excellence in Evaluation, Evaluation Systems Award for her work supporting New Zealand's seven national research institutes five-year evaluation capability building initiative. Her experience spans various sectors, including science/research/innovation, sport, education, and international development. 

    She holds a PhD from the School of Integrative Systems, University of Queensland, and degrees from the University of Otago, is an active member of the Australian Evaluation Society, and is also convenor (Chair) of the Aotearoa New Zealand Evaluation Association. 

  • Brian Keogh

  • Brian is a seasoned evaluation specialist with over 20 years of experience in program assessment, particularly in water management and environmental sectors.  His expertise extends to climate change adaptation and decarbonisation initiatives including evaluating climate change programs. 

    Brian has developed monitoring, evaluation, and reporting frameworks for major water authorities, including the Murray-Darling Basin Authority and NSW Office of Water.  He led the development of the Cooler Classrooms climate change fund program MEL program through the development of a comprehensive logic model linking activities to energy efficiency outcomes. 

    In the realm of climate change adaptation, Brian has hands-on experience with family farming enterprises, implementing no-till farming techniques, introducing climate-resilient crop varieties, and developing whole-farm planning for increased carbon storage. 

    He teaches professional workshops on theories of change, focusing on identifying barriers and drivers of large-scale social change, which is crucial for climate change initiatives. 

    Beyond his environmental work, Brian has an extensive background in the performing arts spanning over 30 years. He has conceived and developed successful arts organizations like "Legs on the Wall" and led the Flying Fruit Fly Circus, guiding both these organisations to international recognition 

Rod McInnes

Rod has more than 25years experience as an economist in both the public and private sectors. He has specialised in the cost-benefit analysis, cost-effectiveness analysis, and benefits realisation management.  As part of these specialisations he is proficient in 'value for money' analysis.   

Rod has worked for the public sector in Treasury, infrastructure and utility roles, and for the private sector in banking and consulting roles. He is a specialist water resources economist, including having undertaken many roles with a particular focus on water utility, climate change and carbon capital program development and justification.   

Some projects include:  
A. Modelling the net economic benefits related to logistical investments into climate change actions including wind farm development, solar farm installation and rare earth and strategic minerals development in regional NSW  

B. Plantation Forestry Modelling for the now Water NSW owned lands at Braidwood, including stored carbon over the harvest cycle and time line of stored carbon in wood framed housing.   

C. Carbon pricing and carbon modelling of the Wathnet Model of Sydney’s water supply and yield under regional Climate Change Modelling scenarios from modelling at the UNSW and University of Newcastle.   

Rod is a committee member of the NSW Branch of the Australasian Agricultural and Resource Economics.

Julieanne Campbell

Julieanne started her working life as a journalist in Indonesia, covering events such as the Dili Massacre and the Cambodian Talks in the early 90s.  Back in Australia, her focus shifted to cultural awareness and exchange: she conducted media training and advised on policy for ethnic communities across NSW, established an Ethnic Affairs Policy for the NSW Ombudsman, coordinated a multicultural theatre festival in Sydney, and promoted multiple cultural exchange projects between Indonesia and Australia.  She worked in New York for four years with two of the city's most respected arts marketers: Fitz &Co and Blue Medium. Her clients included the Greek Pavilion and the Portugese Pavilion at the Venice Biennale (1999 & 2003), the inaugural Media City Seoul Biennale(2000), the Film and Media Archives of the Guggenheim Museum, and Eyebeam Art +Technology Centre.  She also helped establish two businesses from the ground up: Blue Medium and Posh Nosh Imports, now one of the biggest importers of British speciality foods in the US. From 2003-2012 she was General Manager of Performance Space in Sydney, where she helped grow audiences by 400% and philanthropic support by 250%. She has also provided strategic business advice to a range of companies, including United States Artists (Los Angeles), ATYP, PACT Centre for Emerging Artists, Serial Space, and My Darling Patricia.  In the last few years, Julieanne has been the Partnership Manager at Belvoir Theatre and is presently Executive Director of Griffin Theatre.  

SUE DONNELLY

Sue is a renowned arts leader, government adviser, and champion for the not-for-profit sector. Originally a social worker, she expanded her expertise to health, education, and arts sectors. 

As an arts leader, Sue served as Executive Director and Executive Producer of Belvoir St Theatre (2017-2023), Executive Director of Queensland Theatre (2012-2017),and Executive Director of the Australian Major Performing Arts Group(2009-2012). In these roles, she revitalized businesses, fostered partnerships, and ensured sustainability. 

Sue has produced over 100 theatre productions, touring nationally and internationally. Notable award-winning shows include Counting and Cracking, FANGIRLS!, and Keating The Musical! 

Her diverse career includes senior executive positions at UNSW Foundation, South East Arts (UK), Sydney Symphony, Arts NSW, and the Health Care Complaints Commission. Sue has also served on government advisory boards, funding committees, and numerous arts and not-for-profit company boards. 

Sue holds a Master of Social Work with Merit and a Bachelor of Social Studies from the University of Sydney, and is a Graduate of the Australian Institute of Company Directors (AICD).